Imagic

Imagic was founded in 1981 and shipped its first games in March of 1982. It released seven Atari 2600 titles and five Intellivision titles its first year. 1983 saw more Atari and Intellivision titles, plus cartridges for Colecovision and Odyssey II.

The Imagic team included former employees of Atari and Mattel Electronics. Their experience helped Imagic create some of the more creative and well-crafted games released for the 2600 and Intellivision systems. Assisting the programmers listed in the credits below were artists Michael Becker and Wilfredo Aguilar.

Imagic Intellivision cartridges retailed for $31.95. Atari 2600 cartridges retailed for $28.95. The box designs were similar; the Intellivision games had the title in a blue band on the front, the Atari games in red. For games released on both systems, the package illustration was the same.

Imagic produced software only - no hardware - and all of its games were created in-house - no expensive arcade or movie licenses. The company was thus able to avoid the overhead of competitors Atari, Mattel Electronics and Coleco. But Imagic still couldn't survive the 1983/84 industry crash. The company shut down, with Activision (another software-only company that did survive the crash) acquiring the rights to its games.

NUMB THUMB CLUB: Imagic invited customers to join "Numb Thumb." Members received an annual newsletter that included contests, special offers and news of upcoming releases. Only two issues were published, in 1982 and 1983, before Imagic closed.

EXPERTS CLUB: In the newsletter sent to Numb Thumb members, Imagic listed the "Experts Club Performance Standards" for its games. If a member sent in a photo showing an on-screen score higher than the standard for that game, the player received an iron-on decal. If a member sent in three photos from different games, he or she would receive an "Imagic Expert" t-shirt. And for six photos, the member received an Imagic Experts Club jacket.