ATARI 2600 CARTRIDGE [#4648]
Trademark and character licensed from General Foods
Design/Program: Steve Tatsumi
Marketing made a deal with General Foods to develop Kool-Aid Man cartridges for Intellivision and Atari, then called upon the programmers to come up with the gameplay. A contest was held and the winner for best Atari idea was Steve Tatsumi (the Atari and Intellivision games were different, for reasons described on the Intellivision Kool-Aid Man page).
Steve had been working on an original Atari title, Swordfight, but Kool-Aid Man was deemed higher priority. Steve started programming Kool-Aid Man immediately.