ATARI 2600 CARTRIDGE [#4648]
Trademark and character licensed from General Foods
Design/Program: Steve Tatsumi
Marketing made a deal with General Foods to develop Kool-Aid Man cartridges for Intellivision and Atari, then called upon the programmers to come up with the gameplay. A contest was held and the winner for best Atari idea was Steve Tatsumi (the Atari and Intellivision games were different, for reasons described on the page).
Steve had been working on an original Atari title, Swordfight, but Kool-Aid Man was deemed higher priority. Steve started programming Kool-Aid Man immediately.